{"id":21291,"date":"2026-04-08T10:43:22","date_gmt":"2026-04-08T05:13:22","guid":{"rendered":"https:\/\/earthenconnect.com\/test\/?page_id=21291"},"modified":"2026-04-18T12:05:00","modified_gmt":"2026-04-18T06:35:00","slug":"moneycontrol-news","status":"publish","type":"page","link":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/","title":{"rendered":"Moneycontrol News"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.51)&#8221; background_image=&#8221;https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2024\/07\/About-us-1.jpg&#8221; background_blend=&#8221;overlay&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;42px&#8221; global_colors_info=&#8221;{}&#8221;]\n<h1>About Us<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px||10px||false|false&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;Montserrat|700|||||||&#8221; link_text_color=&#8221;#fa546d&#8221; link_font_size=&#8221;22px&#8221; link_line_height=&#8221;1.5em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;Montserrat|600||on|||||&#8221; header_6_text_color=&#8221;#24d9e2&#8243; header_6_font_size=&#8221;16px&#8221; header_6_letter_spacing=&#8221;2px&#8221; header_6_line_height=&#8221;1.5em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2>Explore by Category<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||15px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>Find publications tailored to your interests in organic living<\/p>\n[\/et_pb_text][et_pb_divider color=&#8221;#000000&#8243; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_code _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<section class=\"topics-section\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"topics-container\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- Card 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"topic-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"topic-icon green-icon\"><!-- [et_pb_line_break_holder] -->        <i class=\"fa fa-leaf\"><\/i><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3 class=\"topic-title\">Organic Farming<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"topic-desc\"><!-- [et_pb_line_break_holder] -->        Techniques, best practices, and guides for sustainable agriculture<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- Card 2 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"topic-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"topic-icon peach-icon\"><!-- [et_pb_line_break_holder] -->        <i class=\"fa fa-cutlery\"><\/i><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3 class=\"topic-title\">Natural Recipes<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"topic-desc\"><!-- [et_pb_line_break_holder] -->        Wholesome recipes using fresh organic ingredients<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- Card 3 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"topic-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"topic-icon lightgreen-icon\"><!-- [et_pb_line_break_holder] -->        <i class=\"fa fa-recycle\"><\/i><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3 class=\"topic-title\">Sustainability<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"topic-desc\"><!-- [et_pb_line_break_holder] -->        Eco-friendly practices for a greener tomorrow<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- Card 4 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"topic-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"topic-icon green-icon\"><!-- [et_pb_line_break_holder] -->        <i class=\"fa fa-tint\"><\/i><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3 class=\"topic-title\">Water Conservation<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"topic-desc\"><!-- [et_pb_line_break_holder] -->        Efficient irrigation and water management techniques<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- Card 5 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"topic-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"topic-icon peach-icon\"><!-- [et_pb_line_break_holder] -->        <i class=\"fa fa-heart\"><\/i><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3 class=\"topic-title\">Health &#038; Wellness<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"topic-desc\"><!-- [et_pb_line_break_holder] -->        Nutrition, fitness, and holistic living guides<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- Card 6 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"topic-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"topic-icon lightgreen-icon\"><!-- [et_pb_line_break_holder] -->        <i class=\"fa fa-bookmark\"><\/i><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3 class=\"topic-title\">Research &#038; Studies<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"topic-desc\"><!-- [et_pb_line_break_holder] -->        Scientific research on organic methods and benefits<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->\/* Section *\/<!-- [et_pb_line_break_holder] -->.topics-section {<!-- [et_pb_line_break_holder] -->  padding: 50px 30px;<!-- [et_pb_line_break_holder] -->  font-family: 'Inter', sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Grid Layout *\/<!-- [et_pb_line_break_holder] -->.topics-container {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(3, 1fr); \/* 3 cards per row *\/<!-- [et_pb_line_break_holder] -->  gap: 30px;<!-- [et_pb_line_break_holder] -->  justify-items: center; \/* center cards in their column *\/<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Responsive: tablets & mobile *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 1024px) {<!-- [et_pb_line_break_holder] -->  .topics-container {<!-- [et_pb_line_break_holder] -->    grid-template-columns: repeat(2, 1fr); \/* 2 cards per row *\/<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 768px) {<!-- [et_pb_line_break_holder] -->  .topics-container {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr; \/* 1 card per row *\/<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Card *\/<!-- [et_pb_line_break_holder] -->.topic-card {<!-- [et_pb_line_break_holder] -->  background: #ffffff;<!-- [et_pb_line_break_holder] -->  padding: 30px;            \/* slightly reduced padding for balance *\/<!-- [et_pb_line_break_holder] -->  border-radius: 18px;<!-- [et_pb_line_break_holder] -->  box-shadow: 0 8px 25px rgba(0,0,0,0.07);<!-- [et_pb_line_break_holder] -->  transition: 0.3s ease;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.topic-card:hover {<!-- [et_pb_line_break_holder] -->  transform: translateY(-6px);<!-- [et_pb_line_break_holder] -->  box-shadow: 0 12px 30px rgba(0,0,0,0.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Icon Box - smaller version *\/<!-- [et_pb_line_break_holder] -->.topic-icon {<!-- [et_pb_line_break_holder] -->  width: 60px;          \/* smaller width *\/<!-- [et_pb_line_break_holder] -->  height: 60px;         \/* smaller height *\/<!-- [et_pb_line_break_holder] -->  border-radius: 15px;  \/* slightly smaller rounding *\/<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  font-size: 25px;      \/* smaller icon size *\/<!-- [et_pb_line_break_holder] -->  margin-bottom: 20px;  \/* slightly less spacing *\/<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Icon Colors *\/<!-- [et_pb_line_break_holder] -->.green-icon {<!-- [et_pb_line_break_holder] -->  background: #e6f3ea;<!-- [et_pb_line_break_holder] -->  color: #2b7a3f;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.peach-icon {<!-- [et_pb_line_break_holder] -->  background: #ffe9e2;<!-- [et_pb_line_break_holder] -->  color: #d46a53;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.lightgreen-icon {<!-- [et_pb_line_break_holder] -->  background: #eefddf;<!-- [et_pb_line_break_holder] -->  color: #5c8b32;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Title *\/<!-- [et_pb_line_break_holder] -->.topic-title {<!-- [et_pb_line_break_holder] -->  font-size: 26px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  color: #123320;<!-- [et_pb_line_break_holder] -->  margin-bottom: 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Description *\/<!-- [et_pb_line_break_holder] -->.topic-desc {<!-- [et_pb_line_break_holder] -->  color: #476954;<!-- [et_pb_line_break_holder] -->  font-size: 17px;<!-- [et_pb_line_break_holder] -->  line-height: 1.6;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<div class=\"earthen-row\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- LEFT IMAGE --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"earthen-left\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.moneycontrol.com\/news\/business\/traceability-as-the-new-normal-how-earthen-connect-is-shaping-india-s-food-choices-13879700.html\" target=\"_blank\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2026\/04\/Health-benefits-of-vegetables-and-fruits.avif\" alt=\"Traceability Food Supply\"><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- RIGHT CONTENT --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"earthen-right\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 class=\"earthen-title\"><!-- [et_pb_line_break_holder] -->      Traceability as the new normal: How Earthen Connect is shaping India\u2019s food choices<!-- [et_pb_line_break_holder] -->    <\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"earthen-text\"><!-- [et_pb_line_break_holder] -->      For a long time, the way food moved from farms to consumers in India remained largely invisible.<!-- [et_pb_line_break_holder] -->      Products moved through multiple hands before reaching the shelf, and once packaged, their journey<!-- [et_pb_line_break_holder] -->      was rarely visible to consumers.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"earthen-text\"><!-- [et_pb_line_break_holder] -->      Labels and certifications carried the weight of trust, even when the underlying supply chains were<!-- [et_pb_line_break_holder] -->      difficult to verify.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"earthen-text\"><!-- [et_pb_line_break_holder] -->      That is beginning to change.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"earthen-text\"><!-- [et_pb_line_break_holder] -->      Across categories such as honey, spices and seeds, questions around sourcing and authenticity are<!-- [et_pb_line_break_holder] -->      becoming more frequent. Not necessarily because consumers expect detailed answers every time, but<!-- [et_pb_line_break_holder] -->      because the absence of clarity is becoming harder to overlook. What was once accepted as part of<!-- [et_pb_line_break_holder] -->      the system is now being examined more closely.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"earthen-quote\"><!-- [et_pb_line_break_holder] -->      <pee><strong>MONEYCONTROL NEWS<\/strong><\/pee><!-- [et_pb_line_break_holder] -->      <span>APRIL 03, 2026<\/span><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- BUTTON --><!-- [et_pb_line_break_holder] -->    <a class=\"article-btn\" href=\"https:\/\/www.moneycontrol.com\/news\/business\/traceability-as-the-new-normal-how-earthen-connect-is-shaping-india-s-food-choices-13879700.html\" target=\"_blank\"><!-- [et_pb_line_break_holder] -->      Read Full Article \u2192<!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MAIN ROW *\/<!-- [et_pb_line_break_holder] -->.earthen-row {<!-- [et_pb_line_break_holder] -->  max-width: 1300px;<!-- [et_pb_line_break_holder] -->  margin: 40px auto;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  gap: 30px;<!-- [et_pb_line_break_holder] -->  align-items: flex-start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LEFT IMAGE (30%) *\/<!-- [et_pb_line_break_holder] -->.earthen-left {<!-- [et_pb_line_break_holder] -->  flex: 0 0 30%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.earthen-left img {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  height: 240px;<!-- [et_pb_line_break_holder] -->  object-fit: cover;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  box-shadow: 0 4px 15px rgba(0,0,0,0.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* RIGHT CONTENT (70%) *\/<!-- [et_pb_line_break_holder] -->.earthen-right {<!-- [et_pb_line_break_holder] -->  flex: 0 0 70%;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  flex-direction: column;<!-- [et_pb_line_break_holder] -->  gap: 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TITLE *\/<!-- [et_pb_line_break_holder] -->.earthen-title {<!-- [et_pb_line_break_holder] -->  font-size: 26px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  color: #066946;<!-- [et_pb_line_break_holder] -->  line-height: 1.3;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TEXT *\/<!-- [et_pb_line_break_holder] -->.earthen-text {<!-- [et_pb_line_break_holder] -->  line-height: 1.8;<!-- [et_pb_line_break_holder] -->  color: #333;<!-- [et_pb_line_break_holder] -->  text-align: justify;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* QUOTE \/ META *\/<!-- [et_pb_line_break_holder] -->.earthen-quote {<!-- [et_pb_line_break_holder] -->  margin-top: 15px;<!-- [et_pb_line_break_holder] -->  padding-left: 15px;<!-- [et_pb_line_break_holder] -->  border-left: 3px solid #066946;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.earthen-quote span {<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  color: #555;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* BUTTON *\/<!-- [et_pb_line_break_holder] -->.article-btn {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-top: 10px;<!-- [et_pb_line_break_holder] -->  padding: 6px 14px;<!-- [et_pb_line_break_holder] -->  background-color: #066946;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  border-radius: 20px;<!-- [et_pb_line_break_holder] -->  transition: 0.3s;<!-- [et_pb_line_break_holder] -->  width: fit-content;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.article-btn:hover {<!-- [et_pb_line_break_holder] -->  background-color: #044f35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* RESPONSIVE *\/<!-- [et_pb_line_break_holder] -->@media(max-width: 768px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-row {<!-- [et_pb_line_break_holder] -->    flex-direction: column;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-left,<!-- [et_pb_line_break_holder] -->  .earthen-right {<!-- [et_pb_line_break_holder] -->    flex: 0 0 100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-left img {<!-- [et_pb_line_break_holder] -->    height: auto;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-title {<!-- [et_pb_line_break_holder] -->    font-size: 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-text {<!-- [et_pb_line_break_holder] -->    font-size: 15px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n[\/et_pb_code][et_pb_code disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<div class=\"ec-custom-row\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- IMAGE COLUMN --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"ec-custom-image-col\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.moneycontrol.com\/news\/business\/traceability-as-the-new-normal-how-earthen-connect-is-shaping-india-s-food-choices-13879700.html\" target=\"_blank\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2026\/04\/Health-benefits-of-vegetables-and-fruits.avif\" alt=\"Traceability as the new normal\"><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- CONTENT COLUMN --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"ec-custom-content-col\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 class=\"ec-custom-title\"><!-- [et_pb_line_break_holder] -->      Traceability as the New Normal: How Earthen Connect is Shaping India\u2019s Food Choices<!-- [et_pb_line_break_holder] -->    <\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-meta\"><!-- [et_pb_line_break_holder] -->      APRIL 03, 2026 | MONEYCONTROL NEWS<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      For a long time, the way food moved from farms to consumers in India remained largely invisible. Products move through multiple hands before reaching the shelf, and once packaged, their journey is rarely visible to consumers. Labels and certifications carried the weight of trust, even when the underlying supply chains were difficult to verify.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      That is beginning to change.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      Across categories such as honey, spices and seeds, questions around sourcing and authenticity are becoming more frequent. Not necessarily because consumers expect detailed answers every time, but because the absence of clarity is becoming harder to overlook. What was once accepted as part of the system is now being examined more closely.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      At the centre of this shift is traceability.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      In practical terms, traceability means being able to follow a product back through the stages it has passed, from sourcing to processing and distribution. The concept is not new. It has long been a requirement in export-driven industries, where documentation is closely monitored. What is different now is how this approach is moving into everyday consumer products.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      Food supply chains in India are not simple to begin with. Sourcing often runs through multiple layers, with farmers, traders and aggregators all playing a role before a product reaches the market. As it moves through these stages, details around origin can become less clear. Even when sourcing is genuine, showing it consistently is not always straightforward.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      That is where traceability starts to matter.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      For businesses, better records can change how these networks are managed. When sourcing and movement are recorded more clearly, it becomes easier to spot delays or inconsistencies. In categories where margins are tight, these gaps can make a noticeable difference.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"ec-custom-text\"><!-- [et_pb_line_break_holder] -->      There is also pressure building outside the domestic market. Global buyers and regulators are paying closer attention to how products are sourced and documented. For Indian brands in natural food categories, this is slowly shaping how supply chains are being organised.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- BUTTON --><!-- [et_pb_line_break_holder] -->    <a class=\"ec-custom-btn\" href=\"https:\/\/www.moneycontrol.com\/news\/business\/traceability-as-the-new-normal-how-earthen-connect-is-shaping-india-s-food-choices-13879700.html\" target=\"_blank\"><!-- [et_pb_line_break_holder] -->      Read Full Article<!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->\/* ROW *\/<!-- [et_pb_line_break_holder] -->.ec-custom-row {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  gap: 30px;<!-- [et_pb_line_break_holder] -->  flex-wrap: wrap;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* IMAGE COLUMN *\/<!-- [et_pb_line_break_holder] -->.ec-custom-image-col {<!-- [et_pb_line_break_holder] -->  flex: 0 0 33.33%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.ec-custom-image-col img {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  height: 100%;<!-- [et_pb_line_break_holder] -->  object-fit: cover;<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CONTENT COLUMN *\/<!-- [et_pb_line_break_holder] -->.ec-custom-content-col {<!-- [et_pb_line_break_holder] -->  flex: 0 0 66.66%;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  flex-direction: column;<!-- [et_pb_line_break_holder] -->  gap: 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TITLE *\/<!-- [et_pb_line_break_holder] -->.ec-custom-title {<!-- [et_pb_line_break_holder] -->  font-size: 28px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  color: #066946;<!-- [et_pb_line_break_holder] -->  line-height: 1.4;<!-- [et_pb_line_break_holder] -->  text-align: justify;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* META *\/<!-- [et_pb_line_break_holder] -->.ec-custom-meta {<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  color: #888;<!-- [et_pb_line_break_holder] -->  font-weight: 500;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TEXT *\/<!-- [et_pb_line_break_holder] -->.ec-custom-text {<!-- [et_pb_line_break_holder] -->  font-size: 17px;<!-- [et_pb_line_break_holder] -->  line-height: 1.8;<!-- [et_pb_line_break_holder] -->  color: #333;<!-- [et_pb_line_break_holder] -->  text-align: justify;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* BUTTON *\/<!-- [et_pb_line_break_holder] -->.ec-custom-btn {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-top: 15px;<!-- [et_pb_line_break_holder] -->  padding: 12px 25px;<!-- [et_pb_line_break_holder] -->  background-color: #066946;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  font-size: 16px;<!-- [et_pb_line_break_holder] -->  border-radius: 25px;<!-- [et_pb_line_break_holder] -->  transition: 0.3s;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.ec-custom-btn:hover {<!-- [et_pb_line_break_holder] -->  background-color: #044f35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* RESPONSIVE *\/<!-- [et_pb_line_break_holder] -->@media(max-width: 1024px){<!-- [et_pb_line_break_holder] -->  .ec-custom-image-col,<!-- [et_pb_line_break_holder] -->  .ec-custom-content-col {<!-- [et_pb_line_break_holder] -->    flex: 0 0 100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .ec-custom-title {<!-- [et_pb_line_break_holder] -->    font-size: 24px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .ec-custom-text {<!-- [et_pb_line_break_holder] -->    font-size: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .ec-custom-btn {<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media(max-width: 768px){<!-- [et_pb_line_break_holder] -->  .ec-custom-title {<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .ec-custom-text {<!-- [et_pb_line_break_holder] -->    font-size: 15px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .ec-custom-btn {<!-- [et_pb_line_break_holder] -->    font-size: 15px;<!-- [et_pb_line_break_holder] -->    padding: 14px 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n[\/et_pb_code][et_pb_code _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<div class=\"earthen-wrapper\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- CONTENT --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"earthen-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      The visible impact of this shift at the consumer level may appear small. In many cases, it comes down to a code on a package or a digital link that connects a product to its sourcing details. Not every buyer will engage with it. But the presence of that information changes how trust is built.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Instead of relying entirely on what is stated on the label, there is an option to verify it.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Some companies have started to build their models around this idea. Earthen Connect is one such example. Founded by Vaibhav Sinha, the company focuses on linking food products to digital records that document sourcing, processing stages and movement across the supply chain. The intent is to make this information accessible to consumers, rather than keeping it limited to backend systems.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<blockquote><p><!-- [et_pb_line_break_holder] -->      \u201cConsumers are becoming more aware of what they are buying,\u201d says Vaibhav Sinha. \u201cThere is a shift from simply accepting what is written on a label to wanting some level of visibility into where a product comes from. Traceability helps make that possible without complicating the buying experience.\u201d<!-- [et_pb_line_break_holder] -->    <\/p><\/blockquote>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      The broader significance of this approach lies in how it repositions transparency. Earlier, it was often treated as an additional layer, relevant mainly for compliance or export requirements. Now, it is beginning to influence how products are evaluated even in domestic markets.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      That does not mean every product will offer detailed traceability right away. Adoption is likely to vary, depending on the category and price point. But the direction is visible. As systems improve, connecting sourcing with accessible information is becoming easier.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      In practice, this can change how supply chains are handled. Better traceability can bring some structure to fragmented networks and make it easier to maintain consistency across batches.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      At the consumer end, the shift is quieter. The option to check where a product comes from may not always drive a purchase, but it does influence how trust builds over time.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      As this becomes more common, traceability may stop standing out as a feature. It could simply become expected, even if most people do not actively look for it.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- MONEYCONTROL LINK --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"article-link\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Read full article on Moneycontrol:<\/strong><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] -->        <a href=\"https:\/\/www.moneycontrol.com\/news\/business\/traceability-as-the-new-normal-how-earthen-connect-is-shaping-india-s-food-choices-13879700.html\" target=\"_blank\"><!-- [et_pb_line_break_holder] -->          https:\/\/www.moneycontrol.com\/news\/business\/traceability-as-the-new-normal-how-earthen-connect-is-shaping-india-s-food-choices-13879700.html<!-- [et_pb_line_break_holder] -->        <\/a><!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <a class=\"article-btn\" href=\"https:\/\/www.moneycontrol.com\/news\/business\/traceability-as-the-new-normal-how-earthen-connect-is-shaping-india-s-food-choices-13879700.html\" target=\"_blank\"><!-- [et_pb_line_break_holder] -->        Read on Moneycontrol \u2192<!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- SHARE ICONS --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"earthen-share\"><!-- [et_pb_line_break_holder] -->    <span>Share:<\/span><!-- [et_pb_line_break_holder] -->    <a href=\"#\" title=\"Facebook\"><i class=\"fab fa-facebook-f\"><\/i><\/a><!-- [et_pb_line_break_holder] -->    <a href=\"#\" title=\"LinkedIn\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><!-- [et_pb_line_break_holder] -->    <a href=\"#\" title=\"Twitter \/ X\"><i class=\"fab fa-x-twitter\"><\/i><\/a><!-- [et_pb_line_break_holder] -->    <a href=\"#\" title=\"WhatsApp\"><i class=\"fab fa-whatsapp\"><\/i><\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* WRAPPER *\/<!-- [et_pb_line_break_holder] -->.earthen-wrapper {<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CONTENT *\/<!-- [et_pb_line_break_holder] -->.earthen-content {<!-- [et_pb_line_break_holder] -->  max-width: 1100px;<!-- [et_pb_line_break_holder] -->  margin: auto;<!-- [et_pb_line_break_holder] -->  text-align: justify;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PARAGRAPH *\/<!-- [et_pb_line_break_holder] -->.earthen-content p {<!-- [et_pb_line_break_holder] -->  font-size: 17px;<!-- [et_pb_line_break_holder] -->  line-height: 1.9;<!-- [et_pb_line_break_holder] -->  color: #333;<!-- [et_pb_line_break_holder] -->  margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* QUOTE *\/<!-- [et_pb_line_break_holder] -->.earthen-content blockquote {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #066946;<!-- [et_pb_line_break_holder] -->  padding: 18px 20px;<!-- [et_pb_line_break_holder] -->  margin: 30px 0;<!-- [et_pb_line_break_holder] -->  font-size: 18px;<!-- [et_pb_line_break_holder] -->  font-style: italic;<!-- [et_pb_line_break_holder] -->  background: #f9f9f9;<!-- [et_pb_line_break_holder] -->  border-radius: 6px;<!-- [et_pb_line_break_holder] -->  line-height: 1.8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ARTICLE LINK BOX *\/<!-- [et_pb_line_break_holder] -->.article-link {<!-- [et_pb_line_break_holder] -->  margin-top: 40px;<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #066946;<!-- [et_pb_line_break_holder] -->  background: #f4f8f6;<!-- [et_pb_line_break_holder] -->  border-radius: 6px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.article-link p {<!-- [et_pb_line_break_holder] -->  margin: 0 0 10px;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LINK *\/<!-- [et_pb_line_break_holder] -->.article-link a {<!-- [et_pb_line_break_holder] -->  color: #066946;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  word-break: break-word;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* BUTTON *\/<!-- [et_pb_line_break_holder] -->.article-btn {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-top: 12px;<!-- [et_pb_line_break_holder] -->  padding: 10px 22px;<!-- [et_pb_line_break_holder] -->  background: #066946;<!-- [et_pb_line_break_holder] -->  color: #fff !important;<!-- [et_pb_line_break_holder] -->  border-radius: 30px;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  transition: 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.article-btn:hover {<!-- [et_pb_line_break_holder] -->  background: #044f35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* SHARE SECTION *\/<!-- [et_pb_line_break_holder] -->.earthen-share {<!-- [et_pb_line_break_holder] -->  max-width: 1100px;<!-- [et_pb_line_break_holder] -->  margin: 40px auto 0;<!-- [et_pb_line_break_holder] -->  padding-top: 20px;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid #e5e5e5;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  gap: 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* SHARE TEXT *\/<!-- [et_pb_line_break_holder] -->.earthen-share span {<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  color: #555;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* SHARE ICONS *\/<!-- [et_pb_line_break_holder] -->.earthen-share a {<!-- [et_pb_line_break_holder] -->  width: 40px;<!-- [et_pb_line_break_holder] -->  height: 40px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #f1f1f1;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  color: #000;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  transition: 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* HOVER EFFECT *\/<!-- [et_pb_line_break_holder] -->.earthen-share a:hover {<!-- [et_pb_line_break_holder] -->  background: #066946;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  transform: translateY(-2px);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* RESPONSIVE *\/<!-- [et_pb_line_break_holder] -->@media(max-width: 768px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-wrapper {<!-- [et_pb_line_break_holder] -->    padding: 15px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-content p {<!-- [et_pb_line_break_holder] -->    font-size: 15px;<!-- [et_pb_line_break_holder] -->    line-height: 1.7;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-content blockquote {<!-- [et_pb_line_break_holder] -->    font-size: 16px;<!-- [et_pb_line_break_holder] -->    padding: 15px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-share {<!-- [et_pb_line_break_holder] -->    flex-wrap: wrap;<!-- [et_pb_line_break_holder] -->    gap: 10px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-share a {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .article-btn {<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    text-align: center;<!-- [et_pb_line_break_holder] -->    padding: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>About UsExplore by CategoryFind publications tailored to your interests in organic living<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-21291","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Earthen Connect Featured on Moneycontrol | Food Traceability India<\/title>\n<meta name=\"description\" content=\"Earthen Connect featured on Moneycontrol highlights food traceability, transparency, &amp; natural sourcing shaping India\u2019s evolving food ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earthen Connect Featured on Moneycontrol | Food Traceability India\" \/>\n<meta property=\"og:description\" content=\"Earthen Connect featured on Moneycontrol highlights food traceability, transparency, &amp; natural sourcing shaping India\u2019s evolving food ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/\" \/>\n<meta property=\"og:site_name\" content=\"test\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-18T06:35:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2026\/04\/Health-benefits-of-vegetables-and-fruits.avif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Earthen Connect Featured on Moneycontrol | Food Traceability India","description":"Earthen Connect featured on Moneycontrol highlights food traceability, transparency, & natural sourcing shaping India\u2019s evolving food ecosystem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/","og_locale":"en_US","og_type":"article","og_title":"Earthen Connect Featured on Moneycontrol | Food Traceability India","og_description":"Earthen Connect featured on Moneycontrol highlights food traceability, transparency, & natural sourcing shaping India\u2019s evolving food ecosystem.","og_url":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/","og_site_name":"test","article_modified_time":"2026-04-18T06:35:00+00:00","og_image":[{"url":"https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2026\/04\/Health-benefits-of-vegetables-and-fruits.avif","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/","url":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/","name":"Earthen Connect Featured on Moneycontrol | Food Traceability India","isPartOf":{"@id":"https:\/\/earthenconnect.com\/test\/#website"},"primaryImageOfPage":{"@id":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/#primaryimage"},"image":{"@id":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/#primaryimage"},"thumbnailUrl":"https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2026\/04\/Health-benefits-of-vegetables-and-fruits.avif","datePublished":"2026-04-08T05:13:22+00:00","dateModified":"2026-04-18T06:35:00+00:00","description":"Earthen Connect featured on Moneycontrol highlights food traceability, transparency, & natural sourcing shaping India\u2019s evolving food ecosystem.","breadcrumb":{"@id":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/earthenconnect.com\/test\/moneycontrol-news\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/#primaryimage","url":"https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2026\/04\/Health-benefits-of-vegetables-and-fruits.avif","contentUrl":"https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2026\/04\/Health-benefits-of-vegetables-and-fruits.avif","width":770,"height":431},{"@type":"BreadcrumbList","@id":"https:\/\/earthenconnect.com\/test\/moneycontrol-news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/earthenconnect.com\/test\/"},{"@type":"ListItem","position":2,"name":"Moneycontrol News"}]},{"@type":"WebSite","@id":"https:\/\/earthenconnect.com\/test\/#website","url":"https:\/\/earthenconnect.com\/test\/","name":"test","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/earthenconnect.com\/test\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/earthenconnect.com\/test\/wp-json\/wp\/v2\/pages\/21291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earthenconnect.com\/test\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/earthenconnect.com\/test\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/earthenconnect.com\/test\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/earthenconnect.com\/test\/wp-json\/wp\/v2\/comments?post=21291"}],"version-history":[{"count":3,"href":"https:\/\/earthenconnect.com\/test\/wp-json\/wp\/v2\/pages\/21291\/revisions"}],"predecessor-version":[{"id":21297,"href":"https:\/\/earthenconnect.com\/test\/wp-json\/wp\/v2\/pages\/21291\/revisions\/21297"}],"wp:attachment":[{"href":"https:\/\/earthenconnect.com\/test\/wp-json\/wp\/v2\/media?parent=21291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}