{"id":23401,"date":"2026-09-10T18:18:52","date_gmt":"2026-09-10T12:48:52","guid":{"rendered":"https:\/\/earthenconnect.com\/test\/?page_id=23401"},"modified":"2026-09-10T18:18:52","modified_gmt":"2026-09-10T12:48:52","slug":"et-now-news","status":"publish","type":"page","link":"https:\/\/earthenconnect.com\/test\/et-now-news\/","title":{"rendered":"ET Now"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px||20px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|20px|0px|20px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<div class=\"earthen-row\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- LEFT IMAGE --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"earthen-left\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.etnownews.com\/et-now-luxe\/the-business-of-knowing-your-food-how-farm-to-fork-traceability-could-reshape-indias-food-industry-consumer-trust-and-healthy-eating-article-156035579\"<!-- [et_pb_line_break_holder] -->       target=&#8221;_blank&#8221;<!-- [et_pb_line_break_holder] -->       rel=&#8221;noopener&#8221;><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/earthenconnect.com\/test\/wp-content\/uploads\/sites\/8\/2026\/09\/156035844.avif\"<!-- [et_pb_line_break_holder] -->           alt=&#8221;The business of knowing your food&#8221;><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- RIGHT CONTENT --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"earthen-right\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 class=\"earthen-title\"><!-- [et_pb_line_break_holder] -->      The business of knowing your food: How farm-to-fork traceability could reshape India\u2019s food industry, consumer trust and healthy eating<!-- [et_pb_line_break_holder] -->    <\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"earthen-text\"><!-- [et_pb_line_break_holder] -->      Farm-to-fork traceability is transforming India\u2019s food industry by connecting consumers<!-- [et_pb_line_break_holder] -->      with a product\u2019s journey from farm to plate, strengthening food safety, building trust,<!-- [et_pb_line_break_holder] -->      improving supply chains and creating new opportunities for businesses through transparency.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee class=\"earthen-text\"><!-- [et_pb_line_break_holder] -->      We live in an age where a packet of food can tell us its calorie count, protein content,<!-- [et_pb_line_break_holder] -->      ingredients, manufacturing date and even how many minutes of exercise we might need to<!-- [et_pb_line_break_holder] -->      burn it off. Yet there is one deceptively simple question that can still be difficult to<!-- [et_pb_line_break_holder] -->      answer: Where exactly did this food come from, and what happened to it before it reached me?<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- QUOTE --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"earthen-quote\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        \u201cWhile working on traceability and later writing<!-- [et_pb_line_break_holder] -->        <em>The Traceable Future<\/em>, one thing became very clear to me:<!-- [et_pb_line_break_holder] -->        farm-to-fork cannot stop at knowing where a product started and where it ended.<!-- [et_pb_line_break_holder] -->        The information has to travel with the food through sourcing, processing and distribution.\u201d<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<h4>Vaibhav Sinha<\/h4>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <span><!-- [et_pb_line_break_holder] -->        Founder and CEO, Earthen Connect &amp; Author of<!-- [et_pb_line_break_holder] -->        <em>The Traceable Future: Rethinking Food Through Identity, Infrastructure, and Accountability<\/em><!-- [et_pb_line_break_holder] -->      <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- BUTTON --><!-- [et_pb_line_break_holder] -->    <a class=\"article-btn\"<!-- [et_pb_line_break_holder] -->       href=&#8221;https:\/\/www.etnownews.com\/et-now-luxe\/the-business-of-knowing-your-food-how-farm-to-fork-traceability-could-reshape-indias-food-industry-consumer-trust-and-healthy-eating-article-156035579&#8243;<!-- [et_pb_line_break_holder] -->       target=&#8221;_blank&#8221;<!-- [et_pb_line_break_holder] -->       rel=&#8221;noopener&#8221;><!-- [et_pb_line_break_holder] -->      Read Full Article <span>\u2192<\/span><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================<!-- [et_pb_line_break_holder] -->   MAIN ROW<!-- [et_pb_line_break_holder] -->========================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.earthen-row {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  margin: 0 auto;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* IMAGE TOP LA THEVLI *\/<!-- [et_pb_line_break_holder] -->  align-items: flex-start;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  gap: 45px;<!-- [et_pb_line_break_holder] -->  box-sizing: border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================<!-- [et_pb_line_break_holder] -->   LEFT IMAGE<!-- [et_pb_line_break_holder] -->========================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.earthen-left {<!-- [et_pb_line_break_holder] -->  flex: 0 0 28%;<!-- [et_pb_line_break_holder] -->  max-width: 28%;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: flex-start;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- 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[et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    height: auto;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    max-height: none;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    object-fit: contain;<!-- [et_pb_line_break_holder] -->    object-position: top center;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-right {<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-title {<!-- [et_pb_line_break_holder] -->    font-size: 24px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    margin-bottom: 15px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-text {<!-- [et_pb_line_break_holder] -->    font-size: 14px;<!-- [et_pb_line_break_holder] -->    line-height: 1.7;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    margin-bottom: 14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-quote {<!-- [et_pb_line_break_holder] -->    margin: 16px 0;<!-- [et_pb_line_break_holder] -->    padding: 15px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-quote p {<!-- [et_pb_line_break_holder] -->    font-size: 14px;<!-- [et_pb_line_break_holder] -->    line-height: 1.65;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-quote h4 {<!-- [et_pb_line_break_holder] -->    font-size: 14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-quote span {<!-- [et_pb_line_break_holder] -->    font-size: 12px;<!-- [et_pb_line_break_holder] -->    line-height: 1.5;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .article-btn {<!-- [et_pb_line_break_holder] -->    font-size: 13px;<!-- [et_pb_line_break_holder] -->    padding: 10px 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================<!-- [et_pb_line_break_holder] -->   VERY SMALL MOBILE<!-- [et_pb_line_break_holder] -->========================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 480px) {<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-row {<!-- [et_pb_line_break_holder] -->    gap: 20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-title {<!-- [et_pb_line_break_holder] -->    font-size: 21px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-text {<!-- [et_pb_line_break_holder] -->    font-size: 13px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-quote {<!-- [et_pb_line_break_holder] -->    padding: 14px 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .earthen-quote p {<!-- [et_pb_line_break_holder] -->    font-size: 13px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n[\/et_pb_code][et_pb_code _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<div class=\"earthen-wrapper\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- CONTENT --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"earthen-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>Farm-To-Fork Is More Than Knowing The Farm<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Knowing that a product originated in a particular village, district or state is useful,<!-- [et_pb_line_break_holder] -->      but it is only the beginning. Genuine traceability means being able to follow the product<!-- [et_pb_line_break_holder] -->      through sourcing, processing, storage and distribution.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Imagine buying a packet of rice with a QR code. You scan it and discover the name of the<!-- [et_pb_line_break_holder] -->      farming region. Sounds transparent, right?<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Not necessarily. If the digital trail stops at the farm gate and tells you nothing about<!-- [et_pb_line_break_holder] -->      how the rice was processed, stored or transported, you are still looking at only a fraction<!-- [et_pb_line_break_holder] -->      of the journey.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Complete traceability is about joining those dots. This is particularly important in India,<!-- [et_pb_line_break_holder] -->      where agricultural supply chains can involve thousands of small farmers and multiple layers<!-- [et_pb_line_break_holder] -->      of aggregation before food reaches organised retail.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>The QR Code Is Only The Beginning<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Digital technology is making that reconstruction increasingly possible. QR codes, barcodes,<!-- [et_pb_line_break_holder] -->      RFID systems, cloud databases and other digital tools can connect physical products with<!-- [et_pb_line_break_holder] -->      information generated throughout their journey.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      A QR code without reliable data behind it is little more than a digital sticker.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      That makes traceability less about flashy technology and more about building dependable<!-- [et_pb_line_break_holder] -->      infrastructure.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>When Information Travels With The Food<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      The challenge is one of keeping information connected as food changes hands. Farm-to-fork<!-- [et_pb_line_break_holder] -->      cannot stop at knowing where a product started and where it ended. The information has to<!-- [et_pb_line_break_holder] -->      travel with the food through sourcing, processing and distribution.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      If that record remains connected, businesses can trace problems more easily and consumers<!-- [et_pb_line_break_holder] -->      have something more concrete than a claim on a label.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>Traceability Can Matter When Something Goes Wrong<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      The real value of traceability becomes especially obvious when there is a problem.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      If a particular batch is found to have an issue, a connected digital trail can help identify<!-- [et_pb_line_break_holder] -->      where it originated, which facilities handled it and where it was distributed.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      That makes traceability more than a consumer-facing transparency exercise. It can become<!-- [et_pb_line_break_holder] -->      a practical food-safety tool.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>The Bigger Opportunity For India<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      India has already demonstrated that digital traceability can work in specific agricultural<!-- [et_pb_line_break_holder] -->      value chains. Export-oriented systems such as GrapeNet have been used to connect growers,<!-- [et_pb_line_break_holder] -->      pack-houses, laboratories, exporters and regulators, allowing information to be traced<!-- [et_pb_line_break_holder] -->      through the grape export chain.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      The bigger challenge is taking such thinking beyond individual commodities and specialised<!-- [et_pb_line_break_holder] -->      export chains.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      For complete farm-to-fork traceability to become mainstream, farmers, aggregators,<!-- [et_pb_line_break_holder] -->      processors, logistics providers, retailers and regulators need systems that can communicate<!-- [et_pb_line_break_holder] -->      with one another.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>From A Marketing Claim To A Verifiable Story<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Perhaps the most interesting shift is that traceability could change the relationship<!-- [et_pb_line_break_holder] -->      between consumers and food. For years, labels have largely asked consumers to trust what<!-- [et_pb_line_break_holder] -->      is printed on the packet.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Complete traceability offers a different proposition: here is the evidence behind the claim.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Farm-to-fork, then, is not necessarily about making the physical journey shorter. It is<!-- [et_pb_line_break_holder] -->      about making the information journey complete.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      And when every handoff leaves a reliable digital footprint, the food on our plate is no<!-- [et_pb_line_break_holder] -->      longer just a product. It comes with a story that can be followed, checked and, when<!-- [et_pb_line_break_holder] -->      necessary, questioned.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- ET NOW LINK --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"article-link\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Read full article on ET Now:<\/strong><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <a href=\"https:\/\/www.etnownews.com\/et-now-luxe\/the-business-of-knowing-your-food-how-farm-to-fork-traceability-could-reshape-indias-food-industry-consumer-trust-and-healthy-eating-article-156035579\"<!-- [et_pb_line_break_holder] -->           target=&#8221;_blank&#8221;<!-- [et_pb_line_break_holder] -->           rel=&#8221;noopener&#8221;><!-- [et_pb_line_break_holder] -->          https:\/\/www.etnownews.com\/et-now-luxe\/the-business-of-knowing-your-food-how-farm-to-fork-traceability-could-reshape-indias-food-industry-consumer-trust-and-healthy-eating-article-156035579<!-- [et_pb_line_break_holder] -->        <\/a><!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <a class=\"article-btn\"<!-- [et_pb_line_break_holder] -->         href=&#8221;https:\/\/www.etnownews.com\/et-now-luxe\/the-business-of-knowing-your-food-how-farm-to-fork-traceability-could-reshape-indias-food-industry-consumer-trust-and-healthy-eating-article-156035579&#8243;<!-- [et_pb_line_break_holder] -->         target=&#8221;_blank&#8221;<!-- [et_pb_line_break_holder] -->         rel=&#8221;noopener&#8221;><!-- [et_pb_line_break_holder] -->        Read on ET Now \u2192<!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- SHARE ICONS --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"earthen-share\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span>Share:<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a href=\"#\" title=\"Facebook\"><!-- [et_pb_line_break_holder] -->      <i class=\"fab fa-facebook-f\"><\/i><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a href=\"#\" title=\"LinkedIn\"><!-- [et_pb_line_break_holder] -->      <i class=\"fab fa-linkedin-in\"><\/i><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a href=\"#\" title=\"Twitter \/ X\"><!-- [et_pb_line_break_holder] -->      <i class=\"fab fa-x-twitter\"><\/i><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a href=\"#\" title=\"WhatsApp\"><!-- [et_pb_line_break_holder] -->      <i class=\"fab fa-whatsapp\"><\/i><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================<!-- [et_pb_line_break_holder] -->   CONTENT<!-- [et_pb_line_break_holder] -->========================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.earthen-wrapper {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  margin: 0 auto;<!-- 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[et_pb_line_break_holder] -->  margin: 0 0 18px;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.8;<!-- [et_pb_line_break_holder] -->  color: #555;<!-- [et_pb_line_break_holder] -->  text-align: justify;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================<!-- [et_pb_line_break_holder] -->   BLOCKQUOTE<!-- [et_pb_line_break_holder] -->========================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.earthen-content blockquote {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #066946;<!-- [et_pb_line_break_holder] -->  padding-left: 20px;<!-- [et_pb_line_break_holder] -->  margin: 25px 0;<!-- [et_pb_line_break_holder] -->  font-size: 18px;<!-- [et_pb_line_break_holder] -->  line-height: 1.7;<!-- [et_pb_line_break_holder] -->  text-align: justify;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================<!-- [et_pb_line_break_holder] -->   ARTICLE LINK BOX<!-- [et_pb_line_break_holder] -->========================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.article-link {<!-- [et_pb_line_break_holder] -->  margin-top: 40px;<!-- [et_pb_line_break_holder] -->  padding: 22px;<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #066946;<!-- [et_pb_line_break_holder] -->  background: #f7faf8;<!-- [et_pb_line_break_holder] -->  text-align: left;<!-- [et_pb_line_break_holder] -->  border-radius: 0 8px 8px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.article-link p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  text-align: left;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.article-link strong {<!-- [et_pb_line_break_holder] -->  color: #222;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.article-link a {<!-- [et_pb_line_break_holder] -->  color: #066946;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  word-break: break-word;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.article-link a:hover {<!-- [et_pb_line_break_holder] -->  text-decoration: underline;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================<!-- [et_pb_line_break_holder] -->   BUTTON<!-- [et_pb_line_break_holder] -->========================================= *\/<!-- [et_pb_line_break_holder] 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