About Us

Earthen Connect Inc., focused on sustainable living and ethical trade, is working to change the relationship between consumers and the food they consume. Founded in 2022 in Canada, the company combines natural farming with technology to create a farm-to-fork model that prioritises traceability and fair compensation for farmers.

Earthen Connect offers a range of natural products directly from farms, free of adulterations, including spices and cereals. Each product can be traced through a QR code, allowing customers to track its journey from farms to tables. Information about the origin, handling, shipping, and certification is also easily accessible.

With a subscription-based and direct-to-consumer model, the company makes it easier for households to access natural products while giving farmers a steady and fair return for their work.

Natural and organic markets face challenges such as complex supply chains, lack of standardisation, inconsistent quality and certification fraud. Earthen Connect’s traceability system addresses these issues by providing detailed production data and acting as both a quality assurance and educational tool.

Its portfolio spans spices, honeys, superfoods and cereals. Earthen Connect’s vision is to make ethical consumption a part of everyday living and emerge as a key player in the global transition towards responsible food systems.